FROM METRICS TO THE NEXT MOVE

Find what is blocking profitable growth.

Enter your Meta results, website behaviour and business economics. Get a diagnosis, not another dashboard.

No Meta connection required. Your scenarios stay in this browser.

Where to find these numbers

Meta Ads Manager: Spend, impressions, link clicks, landing-page views, purchases and purchase conversion value. Use one scope and date range.

GA4 or your store: Engaged visitors and product interactions. Define these consistently before comparing scenarios.

Store or finance records: Cost of goods, fulfilment, fees, refunds and contribution. Use totals covering the same purchases.

STEP 1

Meta ad results

Use one campaign, ad set or blended account view for the same date range.

Manual input

Scenario name Date range Spend (R) Impressions Link clicks Landing page views Purchases Purchase value (R)

STEP 2

Post-click intent ladder

Optional but powerful. Enter meaningful behaviours from your analytics or store.

Beyond Meta

Engaged visitorsMeaningful time, scroll or interaction Product interactionsGallery, reviews, variants or size guide Add to cartsStrong commercial intent Checkouts startedVisitors entering payment flow

STEP 3

Business economics

Costs must cover the same orders and date range as the revenue above.

Cost of goods (R) Fulfilment and shipping (R) Payment fees and refunds (R) Desired profit per order (R) Lifetime contribution per customer (R)Optional. Use contribution, not lifetime revenue.

LOCAL WORKSPACE

Saved scenarios

Compare future runs without connecting an ad account.

No scenarios saved yet.

Find what is blocking profitable growth.

Meta ad results

Post-click intent ladder

Business economics

What to test now

Your guardrails

Saved scenarios